What Is The Pink Code?
Try THE PINK CODE on XPENG application
Background

The most uncertain moment of a drive isn's driving.—It's walking to the car. For many women, those few steps are filled with tension. In Thailand, 91% of women feel unsafe in parking areas at night. Despite growing awareness, real solutions remain limited—leaving a gap between the person & the vehicle.

Challenge

The automotive industry has always focused on safety once you're inside the car, it built to protect themselves. But not the person approaching them.

Airbags. Sensors. Collision systems.

Even “Lady Parking” tried to help — painting spaces pink
But paint cannot stop a predator.

Idea

So XPENG redefined when safety should begin. What if the car checked first? Introducing THE PINK CODE — 7495 0028 An 8-digit code that transforms the car into a system that looks out for you before you even get in.

7495 0028
Solution

Built on XPENG's programmable platform, THE PINK CODE transforms existing vehicle intelligence into a new safety behavior. By combining XCOMBO and XGUARD, the car shifts from passive protection to proactive awareness.

No new hardware.
No modification.

Just one code
that changes how the car behaves.
Activated instantly through XPENG's in-car system or mobile app—using a simple 8-digit code.

Try THE PINK CODE on XPENG application

try now
The Impact
YoY Growth (March 2026)
YoY Increase (In Booking by Women)
Adobo Magazine
Campaign Brief
Campaign Brief
Campaign Brief
Campaign Brief

For Women Who Move The World. We Move To The Next Safety Standard For Her. XPENG
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